About Us

Crown Jewel Collection: Where West Coast Style Meets a Visionary Story

Born from the vibrant heart of Los Angeles in 2012, Crown Jewel Collection (CJC) isn't just a clothing line — it's a reflection of resilience, ambition, and unapologetic creativity. At its core is Jahi Harris, a dynamic force in entertainment, storytelling, and fashion. What began as a personal expression of West Coast culture has grown into a bold statement worn by those who embrace individuality, hustle, and style.

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Before launching CJC, Jahi was immersed in LA’s nightlife and entertainment scene as a club promoter. This world gave him a front-row seat to celebrity culture, trendsetting fashion, and the unfiltered energy of the city — all of which now pulse through every stitch of the Crown Jewel Collection. But Jahi wasn’t content with staying behind the velvet ropes. He started writing — stories, scripts, and shows — channeling his behind-the-scenes knowledge into a new kind of creative output.

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Then came a game-changing moment: Jahi and his father appeared on Shark Tank, pitching an innovative product that earned the backing of none other than Mark Cuban. That experience didn’t just open doors — it solidified Jahi’s belief in betting on yourself and going all in on your vision.

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Crown Jewel Collection represents that vision. With clean, confident designs and a laid-back luxury aesthetic, CJC captures the essence of LA — effortless, authentic, and always evolving. It’s more than fashion; it’s a wearable story of grit, creativity, and the pursuit of something greater.

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Today, while Jahi continues developing scripts for television and film, CJC remains a cornerstone of his creative empire — a symbol of where he's been and where he’s going. Every piece in the collection carries that journey, making CJC not just a brand, but a badge of ambition for those bold enough to chase their own dre